Create engaging and relevant solutions for the chosen topic. Identify its relevant audience and stakeholders, then find and implement visual elements in a variety of media that work together as a cohesive system.
I conducted very detailed research study on the social issues and I picked the topic of textile waste. Old clothes lead to a large volume of waste and are not recycled enough. To achieve a balance between fast fashion and the textile waste problem, I created a clothing leasing company named Reborn Blues. I want to call on people to recycle their old clothes. I developed a series of posters, websites, app, and packaging to complete and support my ideas. The creative concept of Reborn Blues offers an eco-friendly way of shopping.