REBORN BLUES
BRANDING

Project
Reborn Blues Branding
COURSE
Visual Thinking
Category
Identity Systems
Instructor
David Hake
objective
Create engaging and relevant solutions for the chosen topic. Identify its relevant audience and stakeholders, then find and implement visual elements in a variety of media that work together as a cohesive system.
APproach
I conducted very detailed research study on the social issues and I picked the topic of textile waste. Old clothes lead to a large volume of waste and are not recycled enough. To achieve a balance between fast fashion and the textile waste problem, I created a clothing leasing company named Reborn Blues. I want to call on people to recycle their old clothes. I developed a series of posters, websites, app, and packaging to complete and support my ideas. The creative concept of Reborn Blues offers an eco-friendly way of shopping.
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ANNUAL REPORT
THE BEAUTY
OF SCIENCE