Objective
Choose a company or organization and make sure it has an annual report or a CSR report online that text can be harvested from. Identify the visual language of the company/organization and design a multi-page report.
approach
I chose the slab serif Adelle from the Typetogether foundry. It’s a versatile typeface designed in 2009. To attract the audience, I used basic principles of graphic design to attract the target audience, such as movement, repetition, scales and contrast. I created an engaging flow to demonstrate different series and weights.
