WHAT is evocative design?
Great design is created for human beings. It evokes emotions that result in positive user experiences. Evocative design affects us before our rational and cognitive processes start working. Before we start thinking, we already have an image in our mind. It’s like adding a secret ingredient to create a deep impact on the viewers.
As a designer, I like to sit and talk with my audience and listen to their stories. It’s vital that an audience feel connected to my design in terms of sharing experiences and memories. My goal is to innovate effective solutions through a human-first approach.