Develop promotional material which includes a type specimen. Choose a nicely-designed typeface and make it appeal to graphic designers and a type-savvy audience.

I chose the slab serif Adelle from the Typetogether foundry. It’s a versatile typeface designed in 2009. To attract the audience, I used basic principles of graphic design to attract the target audience, such as movement, repetition, scales and contrast. I created an engaging flow to demonstrate different series and weights.