Design and develop an identity system for the Roadshow event based on the main company branding style, focusing on creating awareness and a pipeline for the new product launch.
The Roadshow went to seven cities around the globe, including San Francisco, New York, London, and virtually. We chose to explore the word "road," not only part of the event name but also meaning going forward and making milestones. We used curved strokes as flexible patterns, indicating freeways and roadmaps. I created more than 50 deliverables, including the website, signages, presentation slides, animation videos, badges, etc., to ensure maximum campaign effectiveness.